WTF is hard honey?
Alcohol made from the freshest ingredients on the planet
WHY
HONEY IS A SUPERFOOD PACKED WITH AMAZING HEALTH BENEFITS, SOME OF WHICH WE ARE STILL DISCOVERING.
Unlike other alcohols, it requires very little land and resources to produce, making it the sustainable choice.
BEES ARE ONE OF THE MOST IMPORTANT BEINGS ON THE PLANET.
Nearly 70% of our food is directly related to their pollination and they need our help to survive. With current farming processes using tilling, pesticides, and genetically modified crops, bees are dying off at an astounding rate.
With the growing movement of better-for-you and transparent alcohol options, we thought why not use one of the most nutrient rich substances on the planet to create a light and refreshing superfood seltzer made from regenerative organic honey?
a better buzz; for you and the planet.
THE STORY
IT ALL STARTED IN 2015 WHEN THE FOUNDER, COLLIN MCKENNA, MOVED FROM COLORADO TO HAWAII BY HIMSELF AT 16 TO STUDY ENVIRONMENTAL SCIENCES.
He learned about the benefits of regenerative agriculture and knew from that point on that he would start a business that would support this amazing farming process.
AFTER GRADUATING WITH A BUSINESS DEGREE, HE SET OUT TO START THE FIRST REGENERATIVE ORGANIC BEVERAGE COMPANY, WHICH SLOWLY MORPHED INTO LIXIR.
LIXIR was born after hearing about this honey based alcohol (AKA Mead- the oldest known alcohol) that was being brewed and enjoyed by his hippie friends in Hawaii and Colorado. They were talking about the health and environmental benefits of using humanely sourced honey along with how great the buzz was. After not being able to find it anywhere in Southern California, aside from a specialty wine shop, it hit him.
He moved away from creating regenerative organic cold press juices and dove into the idea of creating a honey based alcohol that would be widely available so people can experience this refreshing/unique beverage while feeling better about what they drank and even better the next day.
LIXIR LAUNCHED MARCH 2024 IN SOUTHERN CALIFORNIA.
FUTURE
WE AIM TO CONTINUE TO SUPPORT BEE HEALTH BY USING ONLY ETHICALLY SOURCED HONEY AND PROVIDING THOSE FARMERS WITH ONE PERCENT OF OUR REVENUE TO FURTHER SUPPORT THE BEES AND ULTIMATELY THE PLANET.
He learned about the benefits of regenerative agriculture and knew from that point on that he would start a business that would support this amazing farming process.
(the second largest rainforest behind the amazon. The rainforest provides a significant source of oxygen and life to the planet and is reliant on the health of these bees.
With each can sold, we aim to support the farmers that are doing the hard work day in and day out. By not only supporting them through our honey usage, but also giving them a portion of our revenue, they will be able to further grow the bee farms, better support their families, and keep helping the planet.
